Update Existing Site. Page Content
Content matters!
Don't listen to the so called home experts who will tell you no one will read it anyway. Firstly it is already well proven by years of experiences that site visitors do read content, they just read it differently to other mediums. Stop and think about it. If you are reading this you are 'reading the content'.
Web pages tend to be scanned more than read in detail, until contextually relevant content is found (or not). It is why web pages tend to have more bolded words and bullet points. They are simply easier to read / scan on screen.
Now you are scanning, what you find has to matter, to what YOU want. Or what your site visitor wants. Not what you think they want. The content has to matter to your visitor and one of the most important visitors you will hopefully ever get - the search engine spider. (read more about spiders / robots on our Web Marketing site). Content matters to search engines too, especially for sustainable long term results.
Whether it is content that never changes or content you change regularly like blog posts and / or news stories etc. the content and how it is written matters very much!
Make sure you a) get really good advice about how your web content will work and / or b) get help to write it.
You can update and add new content as part of a redesign of your site, or just look to update content on a regular basis.
A few reasons when you should look to update your website content:
- You have added new products or expanded your services and want to display these on your site
- You have completed a successful project and want to add either a case study or update your portfolio to broadcast this
- You have changed your pricing and offerings and need to change existing pages to reflect these
- You want to add new testimonials or grow your client list which will help you build credibility on your website
- You want to publish press releases to your website to keep visitors informed on what is happening in your business
- You want to change content to make sure it is current, as part of your yearly website check up.
Whatever your reason is, by updating the content on your website you can help to improve the ranking of your website on search engines (there is more to it than just that) and increase leads and sales made through your site.
So how do you go about updating content on your website? There are a few options available to website owners wanting to provide relevant up-to-date content:
- Update the content yourself
- Use a web designer to do it for you
If you are looking to update the content yourself, you can do it using programmes such as Macromedia Contribute, or by using a content management system. A content management system can be easily incorporated into your existing website and will allow you to make changes as and when you like without the need for any technical skills. You just upload content through an online system. We recommend ireckon Mini CMS (cos it is ours) for websites that would like to update regularly only a few sections of the site, such as the news, events, or home page.
Oh yeah and did we mention we write web copy too!
