Web Design. Baby Boomers Life Change
Baby Boomers Life Change
July 17th, 2008
Australia’s Baby Boomers are fast becoming a significant web user group. Men and women in their 50s and 60s are using the internet more and more, and are becoming increasingly sophisticated with the way they use the web.
The Baby Boomers Lifechange website offers a whole range of services to this massive audience. With a huge variety of features that encourage users to become interactive and participate in the online community, Baby Boomers Lifechange offers plenty of information, and a medium for connecting with others.
This is a second generation website – and the addition of a huge amount of applications and features such as forums, online calendars, blogs, and polls – has been accompanied by a brand new design. As with all websites the audience has played a part in the web design approach. The site has been designed with a conscious effort to ensure features are easy to find, and information is well laid out, and the ‘fluff’ of many websites has been avoided.
Relaunching the Baby Boomers Lifechange website has been a huge success. The ever increasing members’ benefits that are on offer and the quality of information available make the new site an invaluable resource and social tool.
See the new Baby Boomers Lifechange website for yourself!
