Web Design. isleep
isleep
February 26th, 2008
With an average of 8 hours per night, we spend a third of our lifetime sleeping – so they say. We also spend hours surfing the web for almost any reason, yet on average, spend only 51 seconds viewing any one website. It is impossible for anyone to read the entire contents of a website in 51 seconds. Enter; website design.
Web site design acts as another important communication tool for any website. People are becoming more discerning when it comes to viewing a web site, and generally will judge within seconds whether the website they are looking at offers what they need. Website design speaks volumes for a company’s intentions for their site. The new website design for Brisbane based isleep does exactly that – it supports the message of isleep, and delivers their industry knowledge in the most appealing way.
The challenge here was that purchasing a mattress can be a very personal and confusing experience. There is a plethora of options, often with seemingly little difference. The new web site for isleep is focussed on breaking through the clutter of information, and providing simple guides to help users choose the right mattress for them. Without gimmicks or cringe worthy advertising stunts, ireckon has created this new web site design to deliver the facts, and still experience the pleasure of choosing a brand new mattress.
To achieve the simplicity, our web design team have used quite obvious imagery, leaving out the guess work. There is also a scrolled viewing on the homepage, and throughout the product pages to showcase the entire range. Isleep are using ireckon’s catalogue and e-commerce tool; Ireckon Shop, for product display, management and for online purchasing. Custom tools also allow for selecting a mattress, combining it with a bed-base option and calculating the price and savings.
This new website is all about making the experience of buying a new mattress less challenging, whilst remaining confident your choice is the right one.
Go to isleep to see just how simple choosing your next mattress can be.
